Why Your Business Need To Be On Social Media For International Trade Opportunities

Sotiris  —  October 31, 2021 — Leave a comment
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Why Your Business Need To Be On Social Media For International Trade Opportunities

Social media use is ever-increasing, with an article from Forbes reporting that with a staggering 2 billion people using platforms such as Facebook and YouTube, a company with a social media presence is only going to gain from it. These many platforms that have come into existence with just about any imaginable way to engage with people use social media as a global megaphone for their product. 

A social media presence is crucial to the marketing of any company, and more and more, people use social media to search for info about products before they make any purchase decisions. A successful company is one who has an established social media presence and makes use of it to promote their business and publicize new product releases and deals. 

Integrating social media platforms to productivity tools would provide better results in international trade. If you are doing an international trade business then It is always advisable to you to utilize store management software or logistics software. These tools provide greater productivity in the business.

Marketing requires a business to go all out. A business needs customers at any cost to grow, thus the business should be open to targeting the audience, anywhere and everywhere.

This is the age of social media. A few days ago, my mother, who doesn’t even know how to mute TV(as she is not good with technology), asked me to order the dress that she saw on Facebook. I was utterly shocked!

She must have liked some dresses and thus she was getting that ad.

That day I understood how powerful social media marketing is. If you can sell the dress to a 50-year-old woman who is sitting in her home, that’s the reach all the businesses should have.

Of all adults with internet access, 71% use social media.

This means most of your current, as well as potential customers, are probably on social media, so that odds are in your favour as you would be marketing in a place that is full of customers. However, customers would be on different platforms, thus if you are looking forward to social media marketing, create an account on most of the popular platforms to expand your reach.

The world is becoming more globalized and interconnected through technological advances. As a result, businesses must reach new audiences in order to grow and thrive in such an environment. This is where social media marketing becomes an invaluable tool for international businesses. There are many benefits to using social media when marketing your company internationally. 

Social media is an excellent way to generate online brand awareness, build brand loyalty, and create a buzz about your business in a timely and relevant way. Some relevant and popular social media networks for business in the international space are LinkedIn, Twitter, and Facebook. These three networks can help generate sales leads and encourage customers to buy your product.

While preparing your social media marketing you will be managing multiple projects by working together as there are various social media platforms out there. Do consider the fact that Facebook is still the most widely used social media platform, therefore you should first create your business’s social media account there.

Using social media is necessary for most modern businesses, so there are numerous reasons why every business should use social media. One of the most important reasons is that it allows the company to connect with customers on a personal level. This can provide them with invaluable feedback on products, updates on products, and on the business overall. Social media is also a great tool for marketing. 

On social media, it is possible to connect with more potential customers. Furthermore, social media is a way to strengthen brand loyalty. It can give followers a better understanding of what your company stands for. It is also an easy way to share company history. Facts like this improve the company’s credibility in the eyes of potential customers.

The work of a social media account managing includes:

  1. Measuring ROI
  2. Designing a social media strategy
  3. Getting followers
  4. Dipping organic reach
  5. Increasing audience engagement
  6. Managing numerous social media networks and the audience
  7. Analyzing social media performance

Therefore, managing the social media account is not an easy task, however, it is the key to get unlimited leads and so, having a social media account is essential for all the businesses. You could utilize communication tools for social media communication channels. These tools provide better productivity in workplaces.

There are a variety of ways to show international clients that your company is serious about international business, some ways are more technologically advanced than others. One way is to create a blog post or video that explains how social media can be used for international business.

There is no specific type of business that should use social media and another that should not, as in this modern time, all the businesses should use social media to benefit from this global platform.

Social media platforms are continually changing and new platforms are emerging with the release of new technology. These platforms are important because they allow users to connect and interact with one another on a global scale. These platforms allow for discussion and focus on a wide range of topics. There is no limit to what you can find on these platforms and find out what is happening in the world and what other people are talking about.

A social media strategy is a set of guidelines set up as a roadmap to help you as a brand navigate the social media landscape. Successful social media strategies typically focus on a few core ideas. 

1) Commit to a plan. Be clear about your objectives and what you want to accomplish. 

2) Consider the audience. Devise a plan to target a specific demographic with a desired goal in mind. 

3) Know yourself: Knowing who you are as a company gives you an advantage when you’re answering questions about what you stand for. 

4) Plan your day. Map out a social media plan to optimize time and keep social media from taking over your life.

In this article, we will look at why your business needs to be on social media for international trade opportunities: 

  1. It facilitates export lead generation:

As of all the other social media platforms, Twitter has been the best-led generation tool, if used correctly. Twitter has been a platform of controversy, and therefore many people use the platform, and so you will have a really large audience that you can target.

As there are so many people on Twitter and the tweets are based on the hashtags that you use, you can find the hashtags related to your business and then you can start tweeting with those hashtags.

However, as you are going to work internationally, you will have to consider other sites too, as Twitter is banned in China. You will have to first select the country that you wish to target, and then you have to select the platform that is most used in that country.

You should also consider sending the messages in the native language of the country that you target. This will make it easy for others to understand your requirements and your products and therefore this will be profitable for you.

  1. To turn your lead into a prospect:

On average, a person will visit your page 7-8 times before engaging with you, and if there is no new content on the page, visiting, again and again, will show them no changes and therefore this might have a negative impact.

Therefore it is very essential that you upload something daily. It can be a photo, a video, or a blog, anything will work till it is related to your industry.

When you upload your products or anything on social media, it creates engaging content, and you will be daily providing your potential clients with a unique experience, and therefore this increases the chances of them contacting you.

Moreover, you should also consider geographic locations if you want to go with a different account for each country, as there are differences in language and religion, and the same content and language will not work everywhere.

If you have a team of 8-10 people for social media marketing, you can have a different account for different countries, and if the team is small, then managing so many accounts can be a really tough task, moreover, it is not possible for a small team to know the language and various other things for each country.

You can always consider hiring a social media marketing agency to handle your social media marketing so that you can focus on more important tasks. It will be more effective as you are leaving the task in the hands of professionals. Social media marketing agencies can be a good option for both small-scale industries and big organizations. Social Media is definitely a game-changer in order to Expand your international trade business.

  1. Use question-based conversation:

Are you a part of any Facebook group? There are various Facebook groups of different things, and the marketing on these groups is question-based only.

For example, there is a LifeTime Deal software page, and the company that I used to work on was going to launch a Lifetime deal to expand its reach in other countries, and the best way to infiltrate in foreign countries is to offer people a LifeTime Deal.

Now, on the LTD pages, you cannot join and directly promote your product. If you do so, you will be removed from the Facebook group and your post will be removed by the admin, and therefore you have to come up with indirect ways to promote your product.

So in our case, one member of our team joined the page and asked the question “If there is any good LTD running right now”, and then another member commented after some hours about our product. Therefore we were able to promote our product on a page where people are looking for LTDs.

Facebook and Instagram has made international trade easy for most businesses around the world. These social media platforms have huge potential to get your business more reach and thus convert more customers.

International trade businesses never have to ignore the power of social media. The opportunities are really humongous and you will definitely reach more businesses around the globe.

  1. Qualify your leads:

You can use social media platforms to qualify your lead by asking them a few questions, and if they are as per the answers that you want, you can qualify them.

First, you should ask them two important questions, and if the answers are desirable, you can ask for more direct contact information. For instance, if your company sells specialized air filters to bioscience companies needing a sterile environment then the two qualifying questions are: 1) is this company a bioscience company, and 2) do they need a sterile laboratory for product development and production?

After this, you can directly pitch your product or you can ask for their contact details or for a remote meeting.

Social Media and the World of International Business Social media is a powerful marketing and networking tool. It can help you expand your reach and gain more access to potential customers and contacts. The use of social media has exploded in popularity in recent years and it is now considered a necessary tool for building and maintaining an international business. 

Social media is undoubtedly one of the best ways to promote your products and services to a global audience. It can connect you with potential customers and partners on the other side of the world. Tools such as Twitter and Facebook can be used for customer service and feedback, as well as content marketing and product promotion. You can also use social media to find and build relationships with key people in different countries outside your home country.

It is good If you could use a project management tool like SmartTask which is a good Asana Alternative solution for managing different projects and tasks at the same time.


All the above-mentioned points showcase why your business needs to be on social media for international trade opportunities. Social media has become a part of our daily life. For most users, surfing social media sites is the first thing they do in the morning.  Therefore for marketing, social media marketing is not an option anymore, but it is absolutely necessary. To get more leads and to get more clients, social media has now become a necessity for your business. 


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