Vital Tools To Assist In Improving Content and Digital Marketing Efforts

Sotiris  —  August 11, 2018 — Leave a comment
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There is so much online available online for all to read. There is bound to be a lot of other people writing about the same thing you are. Therefore it is vital that you go the extra mile to ensure that your content stands out from the rest.

But how to you really go about getting an advantage? How do you ensure that users want to come and read your content above all others? The answer to these questions are fairly complicated as there are a number of different areas to take into consideration. However, one of the great ways to beat out the competition is by using the assistance of online writing tools.

Vital Tools To Assist In Improving Content and Digital Marketing Efforts

According to SEO Shark one of the online digital marketing agencies in Sydney, writing content for your marketing strategy isn’t everyone’s favourite thing to do. And for your content to be effective and actually hold some benefit for your SEO and digital marketing, a lot of time and effort needs to go into it. With the use of writing tools however, this process is made much easier.

So take a look below at some of the most useful online writing tools available that you should be taking advantage of to help improve the quality of your content:

Online Writing Tool #1: Wordcounter

When writing a piece of content there is usually a word count that you want to stick to. As the name suggests, Wordcounter is a tool that helps you stick to your word limit. This tool also counts characters, sentences as well as paragraphs. Now, you are probably thinking that Microsoft Word already does this, so why do you need another tool?

Well, this tool also measures the reading level of each section. It shows how easy it is for someone to understand what you are writing about. This is particularly helpful as you can specifically target the correct age group in your writing.

Wordcounter also shows you how long your content will take to read. Depending on the type of content you are creating you would want to keep reading time to a certain level to ensure the highest possible level of engagement.

As well as this, the tool helps you quickly determine which words you are using too much. This is quite important to know because you do not want to accidentally keyword stuff in your content and then receive a penalty from Google for doing so.

Online Writing Tool #2: StayFocusd

Even as young children everyone always seemed to procrastinate. Procrastination can have some pretty negative impacts and end up leaving you extremely stressed and stretched for time. If you find you are always getting procrastinated then this tool is absolutely perfect for you.

This tool doesn’t necessarily help make your content better, but it will hopefully give you enough time to write your best piece of work. StayFocusd is a Google Chrome browser extension that users can temporarily disable website browsing.

When you aren’t distracted with all the websites on the Internet you will be surprised at just how much you can actually get done! With this tool you can block all sites or allow yourself access to certain sites – like sites you need for research, as an example.

You pop in which websites you want to block and how long you want to block them for and you are on your merry way. Just remember to keep other devices like your mobile phone and tablet out of site while you knuckle down and smash out some high quality content.  

Online Writing Tool #3: Grammarly

Nothing is worse then reading an article and it being full of typos, grammar and spelling mistakes. But lets be honest, we are all human and these mistakes are bound to happen every now and again. What you have to do though is catch these mistakes before your content is published and this is where Grammarly comes in!

These types of mistakes can actually be quite detrimental as it can discredit your work. While the grammar and spell check on Microsoft Word is solid, there is the need to take it to the next level to ensure your writing is perfect. You can download the free browser extension from Grammarly to achieve high quality content every time.

If you are looking to take things a step further, you can try out the paid version of Grammarly. This is where you can check the structure of sentences, provide word variation options, and much more. This tool is available where ever you are writing content – from social media to Google Docs.

The basic level of Grammarly is free and it is definitely one of the best content quality assurance tools currently on the market. So it is worth giving it a try. The tool is also so easy to use and you will quickly become dependent on it to assist when you write a new piece of content.


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