The Art of Creating Winning Video Content for Social Media: All You Need To Know

Sotiris  —  June 26, 2021 — Leave a comment
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The Art of Creating Winning Video Content for Social Media: All You Need To Know


You already know that social networking is one of the most effective forms of marketing. You already know that video content grabs the attention of your prospects as they search for your news and satisfy those annoying algorithms. But how do you create a decent social media video with a tight marketing budget?

This guide explores why video is vital, some ways to create cheap video content without prior production skills, some best practices, and some best platforms. This guide is primarily intended for small businesses and nonprofits. However, the information is important (and necessary) for any person or organization with a fixed social media budget.

The Art of Creating Winning Video Content for Social Media: All You Need To Know

What Does It Take to Create Video Content That Works?

Many marketers and bloggers find themselves in a situation where, despite many good video production ideas, they cannot provide quality video content. This is because they do not have a clear plan of action and do not know what to do and when. If you’ve never produced social media video content, the following algorithm is helpful for you. Follow this template when working on social media videos.

  • Choose a video idea;
  • Platform selection;
  • Preparation for shooting: preparation of scenario, selection of firing equipment, calculation of costs;
  • Visual production;
  • Post-production: working with movies already filmed: editing, tuning, applying special effects, choosing background music, etc .;
  • Video advertising.

You mustn’t overlook any of the above. Otherwise, you run the risk of creating a low-quality video behind no message of the content.

5 Tips for Creating Effective Videos

Video posts on social networks are getting shorter and shorter. Less sound and more graphic elements. Here are some simple tips for using social media videos to create different types of video content:


  • Marketing Analytics


Perform market analysis. Know who and why you are creating the video posts you want to show in your clips. For example, consider the technical characteristics of videos from different online platforms: YouTube videos are usually longer and more enjoyable, while Facebook videos are shorter and more fun.


  • Focus on Content


Your video should say something valuable to the viewer and have informative value. Why else would people see it? You can post videos on your WordPress site and engage content to get a higher rank in SERPs. Along with that, you can integrate the WordPress FAQ plugin to answer the questions related to your content and services. The primary thing for engagement and organic reach is your content.  


  • Make Intro Interesting Enough 


Both Facebook and Instagram offer automatic video playback while watching a stream. So remember the three-second rule: you need to get interested in the user of your video right away. Start with the important or at least the exciting things.


  • Add Some Animation 


Infographics and animations help visualize information on the most complex topics. However, unlike infographics, the animation is fun and entertaining.


  • Don’t Worry About Sound 


Media giants such as Mic, LittleThings, and PopSugar report that around 85% of their video content is viewed with muted. You can do the trick with video subtitles.

If you follow the tips for creating compelling videos, you can get better results with less effort and expense. Let’s dive into the specs and requirements of the most popular social media platforms, so you know how to record video for a particular platform.

Social Media Video: Best Practices for Each Platform

  1. Facebook Video is Fun, Emotional, and Highly Shareable

Think back to when you last shared a video on Facebook. What is the overall impression of the video? Was there any specific reason why you shared it? Consider sharing first as you plan and create a Facebook video to watch the story you want to tell.

Facebook also gives brands and marketers incredible opportunities for granular video targeting of leads. Metrics like personal interests, location, website visitors, etc., are available as goals.

And let’s not forget that now is the time to start creating your Facebook content. In recent months, Facebook has begun to emphasize video content in its news algorithm, which means more organic reach and growth for marketers.

  1. YouTube Remains the World’s Largest Video Search Engine

YouTube processes over 3 billion searches a month and is the second largest search engine on the Internet after Google. This makes sense as Google owns it.

By uploading and optimizing social media videos on YouTube, you can easily embed videos on your website, creating recognizable content on Google and other search engines. Create videos that add value to your audience and customize them with subtitles, tags, and descriptions that make them searchable.

  1. Instagram Video is Captivating, Thoughtful, and Inspiring

The recently launched Instagram Stories and their long video app IGTV have become Instagram’s new leading player on social media. Brands and marketers are looking for a new feature, experimenting with it, and looking for ways to stay visible to users.

Instagram stories allow you to upload videos within 24 hours of adding your phone. Everything you create on your computer and send to your phone is considered compliant.

  1. Twitter Video is Quick, Personal, and Entertaining

Twitter is the silent hero when it comes to social video content. While everyone is talking about Snapchat, Facebook, and YouTube, Twitter is updating its video platform with brand new options for posting videos on Twitter.

Social media marketers know that Twitter is a unique and fun platform if you take the time to communicate. There is so much content here that the only way to win on Twitter is to dive into this one-on-one relationship. Create your own Twitter content and take extra time to follow authentically.

Concluding Remarks

It is much easier to create high-quality video content when you have professional tools on hand. They do all the magic for you – decide what you’re hoping for and enjoy the result. Working on high-quality video content takes a lot of time and effort. The above services make video marketing easier for you. Spend more time developing creative ideas for your publications instead of getting your hands dirty in your regular production activities.


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