SEO Tutorial for Beginners – Step by Step Guide 2019! (+YOAST SEO)
If you have opened up your WordPress blog recently and wondered what has happened? That is the new Gutenberg editor WordPress update.
Though I must say I am not a big fan of it myself, the good news is for the meanwhile luckily you can switch back to the older editor if you want.
All you need to do is go to plugins and type in Classic Editor, download the plugin and your WordPress editor will go back to the way it looked before the new update.
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Good sense in the blogging world goes a long way. It takes common sense combined with creativity to make a blog work and continuously interest the reader. Taking a no nonsense approach to the effort of blogging will serve you well and keep your content fresh. Creativity is definitely a key ingredient in blogging. However, keeping a consistent schedule will keep the ideas hot and the publishing ongoing!
Choose your niche. Focus your niche. Stay with your chosen niche. Do not be tempted to write about tertiary things that are not germane to your essential goal. The more focused your niche is, the easier it will be to write articles that reflect that focus. Most of the time, people are searching for very specific knowledge, products, or services. The primary focus of your blog should continuously reflect the exactness and preciseness of your chosen niche.
Don’t try to be everything to everybody. Choose a niche that interests you and will hold your attention over time. Understand there will be a percentage of people in the world who will gravitate toward your niche as a natural result of their own interests. These people are your “target market.” So, serve them well by providing much needed content.
Article Title Magic
The first thing a reader encounters is the title of the article. An awesome article title can draw traffic to it and ultimately result in more people looking at your site and very possibly buying something! Facebook, RSS feeds, Twitter and others will post the title of your article and this will increase interest in your article.
Titles of articles must catch the attention of readers while also remaining true to the actual content of the article. The reader should immediately know what the article is about and what it is going to do for them as they begin reading it.
Just to get you started, here is a listing of possible title phrases you may use for some interesting and exciting article titles.
Using Keywords and Keyword Phrases
Bloggers use keyword and keyword phrase articles to get traffic to websites and offers. An article that is keyword optimized will rank higher than articles that are not while also providing the valuable information the reader needs.
Let’s make sure you understand how a search engine like Google works. First, the Google spiders crawl the internet by paying a quick visit to your site at various times. Optimized pages are then added to the Google index. They are also cataloged for future and easier reference. Finally, when people do a search using words that match the keywords in your blog post, the search engine shows the best results for that query. As the writer of the article, part of your job is to use keywords and keyword phrases that are being commonly and frequently used to find your content.
Top bloggers understand that it is not possible to write an article one week or even one day and gain the attention the site deserves. The publishing of content has to take place every day if the site is to remain at the top of the search engine results. The really top 1% of bloggers understand they may have to publish several times per day. Establishing a regularly scheduled and calendared series of content publications is the first step in keeping your blog fresh and the reader interested.
It will be necessary to decide when you will publish content. Whatever schedule you create for publishing must be consistent. Understand the needs of your target market and also take into consideration the time you have on hand to both create the post and publish it. If you are a sole proprietor, then you will have to do it all yourself. Larger companies can hire employees or outside providers of content in a variety of niches.
The very best bloggers understand the importance of internal and external links. Google is interested in who else is interested in your article or blog in general. A measurement of the level of interest of others assists the search engine to rank you appropriately. Internal linking is important at the beginning of the post because it can keep a viewer on your site longer as they go from one article to another linked together.
External links should come later in the article when the reader is more ready to move to another source of information that is linked to the present subject. Remember, an external link will send someone away from your blog so keep the link close to the end of the article.
A general rule of thumb is to provide two internal links to other posts on your blog and provide one link to an outside source. By all means, do not overuse the internal and external link as this gets to be spammy.
Originality is the Key
How many times did your elementary teacher tell the class, “Now, do your own work?” Let’s face it, if bloggers were free to plagiarize other people’s work, they would most likely do it. That’s why search engines reward original content as opposed to copied and plagiarized work.
There are some well known sites that evaluate the originality of content. These sites will compare your article to those already published. The results will point out not only which sentences are being reused but also sometimes give you the originator of the thought you are attempting to convey in your article. The sites do a good job of keeping everybody honest. This is important as the search engine must have content showing up to a query that matches the query exactly.
Blog Design and Composition
Talk to any artist, architect, or website designer and they will be able to tell you about an area of expertise known as design composition. The elements of design are line, space, mass, dimension, texture, rhythm, perspective, color and composition. These elements of design assist the creator to arrive at solutions regarding how the reader will view the article or blog site as a whole.
The colors you choose, the placement of images, the lines and general images being seen on your site will attract a certain person. To do this effectively, you must be intimately knowledgeable about what kinds of colors and images your target audience might gravitate toward.
Your blog, the article, and any guest articles must all remain consistent in color, placement of images, and general appearance. This is so they look like they belong on the site and remind the reader where they are while on the internet. They will remember colors, size of the print, fonts, and other things long after they have left the site.
Make sure your blog is visually appealing and keeps the reader interested in reading. Images can break up the text and provide a respite from a long article that is information heavy. People like to see pictures. They are pleasing and helpful in communicating the message you are trying to convey.
The use of video in your article is also an option. A quick and short 1-5 minute video embedded in an article can provide more information and give the reader a chance to let’s say, “rest the mind” from reading while being visually stimulated by the video content.
For further information related to successful blogging, contact Sotiris Bassakaropoulos at www.BuildingaBetterBlog.com .
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I was having a conversation with a friend of mine recently, he also has a few different online businesses and the conversation came up about affiliate networks? He mentioned to me that as someone who has sold a lot of different products as an affiliate of different affiliate networks. That a lot of the affiliate commission rates have taken a huge dive. In fact, some affiliate programs that were at one point paying 40% affiliate commissions are now only paying out 0.5 Percent commissions. Which to me seems like pretty much a disgrace.
Of course, everyone’s experience will often be different so I am not saying this goes across the board. But for me getting a 0.5 percent commission on something is not going to entice me unless it is 0.5 percent commission from half the worlds population of course lol.
My own experience of affiliate networks is the hassle required firstly to join them, secondly they change links or get bought by other networks etc, lose clients to other networks. This means that after all the trouble you went to sign up and be accepted to tens possibly hundreds or even thousands of separate merchants. A lot of your links will soon stop working this means you do your end of the bargain and get paid nothing in return. Networks such as CJ delete your account in 6 months if you don’t make the required amount of sales. This means you have to join them and all the programs separately all over again.
To me, this is a complete disgrace and a waste of your time and energy. So personally I now avoid affiliate networks like the plague. But for some marketers, it is their thing. Of course, as an affiliate marketer, you are always going to be reliant on someone to get paid your commissions. With an affiliate network, first the merchant has to pay the network the commission, then the affiliate network has to pay you after taking their cut of your commissions that you created.
When it comes to affiliate programs even big companies tracking systems mess up, I have experienced this with Aweber many times. In fact, I often call them up now after I sign up a new customer to make sure I have been credited with the commissions. Have also had difficulties extracting commissions from Clickfunnels and a few more big companies. After a few customer support tickets and a few months passing they eventually arrived. Still waiting for some from them now, I will probably have to start sending support tickets again.
There are two different companies that are very reliable, in fact, I got paid my commissions within 2 minutes of making a sale on complete autopilot. To become an affiliate you need to own the products first one is $595 and the other one is $295. They pay out 50% commissions on any sale you make and yes you get paid to PayPal directly within a few minutes of making the sale. If you interested in buying these absolutely amazing products and getting paid £$347 or $147 per sale instantly let me know and I will hook you up. If I am to sum of the pro’s and cons it will go like this
|Affiliate Network Pros||Affiliate Programme Pros|
|1||They have affiliate programs for the biggest retailers||They often pay out much higher commissions|
|2||They need to maintain a good reputation||You cut out the middleman and split the revenue with the company owner.|
|3||They pay out commissions to tracking links that still work||The commission payment comes directly from the company.|
|4||Not everyone gets accepted||Not everyone gets accepted to the affiliate programs|
|5||Some of them have account managers to contact you directly||After a short time, you can figure out if the affiliate program is reliable or not by testing your sales links.|
|6||You can find affiliate products for most niches||You can build a list of your buyers more easily.|
|7||Selling recognised brands will increase your customer’s trust in your products||There are fewer stipulations about branding and advertising etc with smaller companies|
|8||No need to take care of customer services||When you join multiple affiliate programs your eggs are not all in one basket.|
|9||No need to worry about inventory||No need to worry about inventory or taking care of customer services|
|1||Affiliate Network Cons||Affiliate Program Cons|
|2||They will reject you more often||Some will change their parameters|
|3||You need to fill in a gazillion application forms||Some affiliate programs need you to make a certain amount of sales to get paid out your commissions.|
|4||They take a cut of all your commissions as well as the person who created the product or service||Some affiliate programs will outsource their affiliate program rendering all your old affiliate links and posts useless.|
|5||Many of them pay out very low commission rates||Some affiliate programs will not pay you until you contact them several times and chase them for your commissions|
|6||You get very little or no info about your buyers||Confusing tax forms often used as an excuse for not paying out your affiliate commissions|
|7||Many of the big brands pay low commission rates||If you do not sell regularly you may get your affiliate account canceled|
|8||Affiliate networks often get bought over rendering all your links useless||You do not control the money,|
|9||Not having enough sales in a set period could get your account deleted, and then you have to set it up and reapply all over again||You may have to wait for long periods of time to get paid|
|10||Any correspondence is going through a third party and not directly to the producers/creators||Your affiliate account could be terminated and commissions forfeited if and when the payee sees fit.|
Of course, I would suggest not putting all your eggs in one basket and using just affiliate programs. In fact, as I was creating this post I saw a post from a friend on Facebook and the same even goes for payment processors.
It is never a good idea to put all your eggs in one basket. I think if you a serious about selling products and services online you should have your own shopping cart, offering multiple payment methods.
I do know a few amazing reliable affiliate programs that pay out within 3 mins of you making a sale, you need to buy their product before becoming an affiliate. But it is well worth it as the products are both something any marketer needs if they want to increase their sales and opt-ins. Message me if you want to know which ones I recommend, there are also a few including top products that are hugely problematic when it comes to getting paid commissions. Again I can warn you about those too, I will not do it publicly here. But if you want to save yourself some hassle let me know and I will give you the info.
If you are serious about your online business I recommend using this product for a limited time it comes with a lifetime license, which will become monthly for future members shortly. This alone could save you nearly 24k over the next 10 years.
Any questions you can contact me using the green live chat at the bottom right of this page.
Did you know Youtube is the second most popular search engine, right behind Google? That Youtube gets around 92 billion views each month? And that 400 minutes of video gets uploaded every minute?
These numbers are just a few reasons why YouTube is an absolute powerhouse for SEO and digital marketing, if used right.
Like with written content, videos can be optimized to maximise the organic traffic you bring in. But there’s more to it than simply uploading a video. To help, we’ve thrown together our top 3 must-have’s to lift your video in the Youtube ranks….
As per recent post from SEO Shark agency it’s important to do your research before you upload. This is the process of finding commonly searched words and phrases. Doing this will make it all the more likely your video will match the search queries of the millions of people browsing YouTube everyday. Chances are, someone’s looking up your keywords right now!
Generate a list of potentials then identify your best option – low-competition keywords are best so your video doesn’t get lost in the sea of search results.
Keywords can be inserted into the upload in various ways:
Having keywords that match what’s going on in your video, and the YouTube SEO algorithm will help you climb the ranks, and make for…
2. User-friendly content
As you can see, many of the rules of written SEO content also apply to videos. The same goes for developing content that’s not only interesting and educational to users but easy to navigate and understand.
This includes an easy to use interface and optimizing your video for mobile devices. Since so many of us access the web on the go, it’s important for your video to be adaptive to portable devices. After all, we don’t like lagging videos, nor cases of the dimensions being thrown off by orientations on these devices.
3. Keep viewers watching
YouTube’s ultimate goal is to keep people on the site as long as possible. That’s why it values longer watch times and longer audience retention. You may finding YouTube preferring a 10-minute clip over a 2-minute, as this means 5 times the number of watch minutes. A great analytic tool on the site lets you see audience retention scores – how long people are spending watching your video.
Now, getting people to click on your video and getting them to stick out most of the clip are two different stories. Did you know one 5th of viewers click away from a video within the first 10 seconds? At this point they wonder why they are even watching the video in the first place and if it’s worth valuable minutes of their time.
Keep viewers watching with these steps…
SO, use these tips to keep viewers on YouTube for longer and you’ll definitely find your video in a more favourable spot in the results.
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