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SEO Techniques

Sotiris  —  October 14, 2020 — Leave a comment

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Search Engine Optimization is simply the process of increasing the amount and quality of website traffic generated by a website to a specific web page. SEO focuses solely on generating traffic instead of pay per click (PPC) traffic or both. SEO attempts to increase your ranking for a specific keyword or phrase that you are trying to rank for.

SEOThe best search engine optimization practices are known as organic, meaning they do not include any PPC advertisements. Organic SEO involves content that has relevance to your specific niche. This helps to increase your chances of getting more traffic and converting it into sales. Organic SEO techniques are usually focused on specific keywords that people are searching for and they can also be used to increase your page rank.

Another SEO technique is called link building. This is an SEO campaign where you create links back to your website from other websites that contain relevant content. Links are one of the most effective SEO tactics because they help to get more organic search engine traffic. You may also see it referred to as reciprocal linking.

Search engine marketing is a huge industry. Millions of dollars are spent each year by companies looking to increase their page rank and increase their traffic to their web pages. This industry also employs millions of people. There are many different methods of SEO but SEO has evolved into a highly competitive field. Some of the most popular methods include link building, article marketing, social bookmarking, and directory submissions.

Many companies spend millions of dollars each year on search engine optimization techniques but many times these techniques fail to produce results. Search engines continue to become more advanced and their algorithms continue to change. Also, there are thousands upon thousands of sites competing for each of the search engines’ limited keywords. So it becomes very important to stay on top of all these changes.

These are some of the most popular search engine optimization techniques that are used to rank websites on the Internet. However, each technique has its own strengths and weaknesses and each one can be used to increase the page rank and to increase the amount of traffic to your site.

You need to understand that search engines will never change. They continue to provide free service to everyone who uses their services. You must not rely on one technique alone to get your site to rank on the search engines.

SEO should be a long-term process. If you want to achieve success in the business of search engine optimization then you need to constantly work on improving your techniques and constantly improve your site and the quality of the articles that you publish. If you don’t have a constant source of traffic then you won’t get the results that you are after.

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Three Things That Will Improve Your Blog Or Website SEO Ranking

There is a lot of information out there on the internet when it comes to SEO (Search Engine Optimization) A lot of things are pretty simple to understand. A few of them are a bit more complicated and can take a lot of work money and/or effort.

There are lots of things that you can do to improve your website’s authority and ranking in the Search Engines, but if you are just starting out this can seem oh so complicated.

In fact, it can look so complicated that many bloggers see it and just stop in their tracks and go no further.

Three Things That Will Improve Your Blog Or Website SEO Ranking

Let’s start off first with some of the more time-consuming stuff that can go along with Search Engine Optimization.

Things like writing cornerstone content.

Cornerstone Content is writing an in-depth article relating to a subject that you know a lot about and then linking back to the article from many other pages or posts on your website or blog.  An example would be say I wrote a great article of say 3000 words or over, talking about the best tools to use in your internet marketing or blogging business.

I could then link back to that article.

Whenever I write a blog post with the word Internet Marketing Tools or Blogging Resources etc.

When writing an article for SEO purposes I would recommend having a couple of internal links going back to some of your relevant posts or your cornerstone content, and also an external link going to an authority blog or website about the subject that you are sharing.

Another great way to rank better in the search engines is to write some longer articles, original articles of 3000 words or more will generally get a lot more traffic from search engines than smaller articles of 500-1000 words, so this is a good tip to bear in mind even if you have no intention of writing 3000 word articles it is certainly worth doing one from time to time even if you have to outsource it to another writer.  You can use websites like Fiverr to get a writer to do it for about $30.

Another way to improve your SEO (Search Engine Optimization) is to do guest posts on high traffic authority blogs or websites, many people go to sites like Fiverr and buy gigs offering lots of backlinks to their website, the problem with this is many of these websites are not high quality and could end up getting you penalized by Google instead of helping your SEO.  The backlinks need to look natural and if you suddenly post 100 articles from crappy blogs back to your website or blog it will not do you any favors.

When you think of authority websites maybe a website like PayPal or a large newspaper, or a government blog or website would be the best places for a great blog or website backlink.

The good news is you don’t have to do all these complicated things to rank in the search engines unless you are in a very competitive keyword niche there are other things you can do to improve your ranking in the search engines. That won’t take you much effort.

Here Are The Simple 3 Things that you can do that will easily improve your blog or website SEO Ranking

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Having a fast WordPress theme, many themes contain a lot of clutter and unnecessary coding that will slow down the loading time, something as simple as buying a fast WordPress theme that has been optimized for SEO will make all the difference.

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Cut down on unnecessary plugins on your WordPress Blog or website, if you want to keep your blog or website down to the minimum possible loading time without destroying the look or usability features. Then I would suggest visiting the website GTMetrix website load time testing tool.

You can then test your blog or website as it is and see what your loading time is like. Once you have that number then I would suggest going into your plugins 1 by 1 and deactivating them, after you deactivate each plugin then run the test again.  That way you can find out how much lag time your plugins are adding onto your website load time. I discovered one plugin that made the website load time about thirty seconds then when I switched it off the website load time changed to 4.8 seconds.  

When you find out which plugins are the culprits remove them and find another way to do what you want to be done. Hopefully with a much better page load time as well. 

Hope this article helped you today, if you enjoyed our article today you may want to also register for our 101 Blogging tips video trainings you can Click the Link Here To Get Free Access  plus feel free to share this post with your friends and followers on Twitter, Pinterest or Linkedin.


Three Things That Will Improve Your Blog Or Website SEO Ranking

SEO Tutorial for Beginners – Step by Step Guide 2019! (+YOAST SEO)


SEO Tutorial for Beginners – Step by Step Guide 2019! (+YOAST SEO)

How to SEO Your YouTube Video

Did you know Youtube is the second most popular search engine, right behind Google? That Youtube gets around 92 billion views each month? And that 400 minutes of video gets uploaded every minute?

These numbers are just a few reasons why YouTube is an absolute powerhouse for SEO and digital marketing, if used right.

How to SEO Your YouTube Video

Like with written content, videos can be optimized to maximise the organic traffic you bring in. But there’s more to it than simply uploading a video. To help, we’ve thrown together our top 3 must-have’s to lift your video in the Youtube ranks….

  1. Keywords

As per recent post from SEO Shark agency it’s important to do your research before you upload. This is the process of finding commonly searched words and phrases. Doing this will make it all the more likely your video will match the search queries of the millions of people browsing YouTube everyday. Chances are, someone’s looking up your keywords right now!

Generate a list of potentials then identify your best option – low-competition keywords are best so your video doesn’t get lost in the sea of search results.

Keywords can be inserted into the upload in various ways:

  • In the title of the video – one of the most important aspects as this gives users a clear idea of what your video will be about.
  • Video description – if keywords that are searched match those in the first two lines of your video’s description, you’re really increasing your chances of ranking higher.
  • File name – steer away from generic
  • Captions
  • Tags

Having keywords that match what’s going on in your video, and the YouTube SEO algorithm will help you climb the ranks, and make for…

 2. User-friendly content

As you can see, many of the rules of written SEO content also apply to videos. The same goes for developing content that’s not only interesting and educational to users but easy to navigate and understand.

This includes an easy to use interface and optimizing your video for mobile devices. Since so many of us access the web on the go, it’s important for your video to be adaptive to portable devices. After all, we don’t like lagging videos, nor cases of the dimensions being thrown off by orientations on these devices.

 3. Keep viewers watching

YouTube’s ultimate goal is to keep people on the site as long as possible. That’s why it values longer watch times and longer audience retention. You may finding YouTube preferring a 10-minute clip over a 2-minute, as this means 5 times the number of watch minutes. A great analytic tool on the site lets you see audience retention scores – how long people are spending watching your video.

Now, getting people to click on your video and getting them to stick out most of the clip are two different stories. Did you know one 5th of viewers click away from a video within the first 10 seconds? At this point they wonder why they are even watching the video in the first place and if it’s worth valuable minutes of their time.

Keep viewers watching with these steps…

  1. You have just 10 seconds to give them a good reason to stay. This could be a good laugh, something dramatic and intriguing, or the prospect of learning something useful and relevant. 
  2. Once you’ve told them what they’ll get out of your video, you may choose to say something like “if you want to know how to x, stick around to the end of this video”
  3. Then, it’s important to keep them entertained with music, photos, film, illustrations, and humour.
  4. Make sure you deliver on educating your viewers. Provide quality facts on the subject area so they can walk away with genuine knowledge about their search query.

SO, use these tips to keep viewers on YouTube for longer and you’ll definitely find your video in a more favourable spot in the results.


Rank On The First Page Of Google

If you do not already know ranking your content on the first page of Google can be very lucrative for your business.  Of course as well as ranking on the first page what is also important is what you are actually ranking for.  There are a lot of keywords that are are likely to make you no money whatsoever in fact someone I know used to get lots of the traffic for the keyword what is the best apple.

Chances are when someone types a keyword like that they are looking for some information, not to purchase a product or service off you.  What you need to do is figure out your money words. What are people typing into Google when they are getting ready to pay or hand out money for the solution.

Rank On The First Page Of Google

One client of mine ranks for a keyword Appliance Repairs (Town Name) his business is fixing washing machines dishwashers and appliances,  when people generally type this type of keyword into Google their Appliance has broke down and they need someone to fix or replace it.

All I did was created a simple form which get’s the people details Email,Telephone,Mobile Number Address  and what their problem is a selection of a possible 5 checkboxes.

This website gets new subscribers on a daily basis which ends up making the owner a good living using the power of the Internet.  Remember these people have a problem they are expecting to have to pay money to solve.  In fact they may as well be sitting with their credit card in hand.

Within an hour of submitting their details he calls them back and finds out more details about the problem and makes an appointment to go and fix it.  If they cannot fix it he also offers very competitive prices on new appliances and even though many people generally shop in large electrical stores in UK like Currys etc, he generally get’s the sale as he can deliver and install their appliance the next day. This makes it convenient for his customers and increases his income as well.


How can you rank your website on the first page of Google

Of course their are endless courses and ideas on how to rank your website on the first page of Google, the truth is Google constantly updates its algorithms so from month to month year to year a lot can change. Here are a few factors which still seem to work and have not changed that much over time.

  1. Create lots of well written relevant original content on your blog or website and update the website regularly.
  2. Use your keywords in the images as well as your written content as these images can also rank for your keyword when anyone does an image search.
  3. Create You Tube videos using your long tail keywords in the title and a link back to your website in the video description, plus also using the keyword in your video  tags as well.
  4. Use long tail keywords that your customers or readers are specifically looking for in the title and content of your articles and make sure the article is relevant to those keywords.
  5. Find high quality websites and ask to submit a guest post to them in exchange for a do follow link back to your website or blog post.

Please note that doing guest posts on spammy websites with lots of guest posts or article submission sites can also negatively effect your Google ranking so be quite fussy about the quality of the websites that you get backlinks from (Go for quality over Quantity)

If you are looking to start your own website or would like to partner with me in an online business click here

Rank On The First Page Of Google