Archives For SEO

SEO Tutorial for Beginners – Step by Step Guide 2019! (+YOAST SEO)

 

SEO Tutorial for Beginners – Step by Step Guide 2019! (+YOAST SEO)

 

New Graphic

How to SEO Your YouTube Video

Did you know Youtube is the second most popular search engine, right behind Google? That Youtube gets around 92 billion views each month? And that 400 minutes of video gets uploaded every minute?

These numbers are just a few reasons why YouTube is an absolute powerhouse for SEO and digital marketing, if used right.

How to SEO Your YouTube Video

Like with written content, videos can be optimized to maximise the organic traffic you bring in. But there’s more to it than simply uploading a video. To help, we’ve thrown together our top 3 must-have’s to lift your video in the Youtube ranks….

  1. Keywords

As per recent post from SEO Shark agency it’s important to do your research before you upload. This is the process of finding commonly searched words and phrases. Doing this will make it all the more likely your video will match the search queries of the millions of people browsing YouTube everyday. Chances are, someone’s looking up your keywords right now!

Generate a list of potentials then identify your best option – low-competition keywords are best so your video doesn’t get lost in the sea of search results.

Keywords can be inserted into the upload in various ways:

  • In the title of the video – one of the most important aspects as this gives users a clear idea of what your video will be about.
  • Video description – if keywords that are searched match those in the first two lines of your video’s description, you’re really increasing your chances of ranking higher.
  • File name – steer away from generic
  • Captions
  • Tags

Having keywords that match what’s going on in your video, and the YouTube SEO algorithm will help you climb the ranks, and make for…

 2. User-friendly content

As you can see, many of the rules of written SEO content also apply to videos. The same goes for developing content that’s not only interesting and educational to users but easy to navigate and understand.

This includes an easy to use interface and optimizing your video for mobile devices. Since so many of us access the web on the go, it’s important for your video to be adaptive to portable devices. After all, we don’t like lagging videos, nor cases of the dimensions being thrown off by orientations on these devices.

 3. Keep viewers watching

YouTube’s ultimate goal is to keep people on the site as long as possible. That’s why it values longer watch times and longer audience retention. You may finding YouTube preferring a 10-minute clip over a 2-minute, as this means 5 times the number of watch minutes. A great analytic tool on the site lets you see audience retention scores – how long people are spending watching your video.

Now, getting people to click on your video and getting them to stick out most of the clip are two different stories. Did you know one 5th of viewers click away from a video within the first 10 seconds? At this point they wonder why they are even watching the video in the first place and if it’s worth valuable minutes of their time.

Keep viewers watching with these steps…

  1. You have just 10 seconds to give them a good reason to stay. This could be a good laugh, something dramatic and intriguing, or the prospect of learning something useful and relevant. 
  2. Once you’ve told them what they’ll get out of your video, you may choose to say something like “if you want to know how to x, stick around to the end of this video”
  3. Then, it’s important to keep them entertained with music, photos, film, illustrations, and humour.
  4. Make sure you deliver on educating your viewers. Provide quality facts on the subject area so they can walk away with genuine knowledge about their search query.

SO, use these tips to keep viewers on YouTube for longer and you’ll definitely find your video in a more favourable spot in the results.

 

Rank On The First Page Of Google

If you do not already know ranking your content on the first page of Google can be very lucrative for your business.  Of course as well as ranking on the first page what is also important is what you are actually ranking for.  There are a lot of keywords that are are likely to make you no money whatsoever in fact someone I know used to get lots of the traffic for the keyword what is the best apple.

Chances are when someone types a keyword like that they are looking for some information, not to purchase a product or service off you.  What you need to do is figure out your money words. What are people typing into Google when they are getting ready to pay or hand out money for the solution.

Rank On The First Page Of Google

One client of mine ranks for a keyword Appliance Repairs (Town Name) his business is fixing washing machines dishwashers and appliances,  when people generally type this type of keyword into Google their Appliance has broke down and they need someone to fix or replace it.

All I did was created a simple form which get’s the people details Email,Telephone,Mobile Number Address  and what their problem is a selection of a possible 5 checkboxes.

This website gets new subscribers on a daily basis which ends up making the owner a good living using the power of the Internet.  Remember these people have a problem they are expecting to have to pay money to solve.  In fact they may as well be sitting with their credit card in hand.

Within an hour of submitting their details he calls them back and finds out more details about the problem and makes an appointment to go and fix it.  If they cannot fix it he also offers very competitive prices on new appliances and even though many people generally shop in large electrical stores in UK like Currys etc, he generally get’s the sale as he can deliver and install their appliance the next day. This makes it convenient for his customers and increases his income as well.

 

How can you rank your website on the first page of Google

Of course their are endless courses and ideas on how to rank your website on the first page of Google, the truth is Google constantly updates its algorithms so from month to month year to year a lot can change. Here are a few factors which still seem to work and have not changed that much over time.

  1. Create lots of well written relevant original content on your blog or website and update the website regularly.
  2. Use your keywords in the images as well as your written content as these images can also rank for your keyword when anyone does an image search.
  3. Create You Tube videos using your long tail keywords in the title and a link back to your website in the video description, plus also using the keyword in your video  tags as well.
  4. Use long tail keywords that your customers or readers are specifically looking for in the title and content of your articles and make sure the article is relevant to those keywords.
  5. Find high quality websites and ask to submit a guest post to them in exchange for a do follow link back to your website or blog post.

Please note that doing guest posts on spammy websites with lots of guest posts or article submission sites can also negatively effect your Google ranking so be quite fussy about the quality of the websites that you get backlinks from (Go for quality over Quantity)

If you are looking to start your own website or would like to partner with me in an online business click here

Rank On The First Page Of Google