This entry is a kind contribution from Mohit Sharma.
What does Business Blogging mean?
Business blogging is all about marketing your business online to increase your business’s visibility online. Just like all the social media platforms, email marketing campaigns, a Business Blog is a marketing channel that facilitates business growth.
Whether you have an online business or planning to start an eCommerce business, blogging is the cheapest and creative way to market your business.
Business blogging is all about blogs that are about a specific subject related to your business.
So, through these blogs, you promote your business which in return help increase your sales.
Why Business Blogging?
To make your website a valuable asset and to generate leads, you need people to actually see it. It is a low-cost way to let people find you and to create new leads. For all the sellers of different marketplaces such as Shopclues seller, Flipkart seller, Paytm seller, Snapdeal seller business blogging is the best way to get new customers out there in the online pool of audience!
Benefits of Blogging
- Drive huge traffic on your website.
Undoubtedly, all of us want more website visitors. Question is HOW?
Think of how people can reach out to your website –
- They would simply search for what they are looking for in the search engine. And if fortunately, if you top the list there is a possibility that they might view your website.
- You could opt for various email campaigns by getting an email list and blasting emails to them and hope that they would click on the email and redirect to your website, which is pretty expensive!
- You could simply have subscribed for pay per click ads or other paid ads which is way too expensive for small business owners. If you are broke, then it is a possibility that you may lose these ads too!
So, looking at the above points Blogging is the best tactic to market your business! It is an inexpensive way to promote and market your business online.
While writing and publishing a post online, you get an opportunity to show up in the search engine, drive traffic and turn those into leads. The blog that you create online can be shared by people on other social network channels such as Twitter, Pinterest, LinkedIn, Facebook, etc. which will help your business to reach out to a newer audience to whom you are still unknown.
You are reinforcing your social reach with the blogs driving new customers to the website.
So, the first benefit of blogging helps to widen your audience.
- Conversion of traffic into potential customers.
Now that you already have huge traffic by following the 1st benefit of blogging, it is show time to convert that traffic into leads!
Add a lead generating calls to action to each and every blog post of yours. Most of the time, it could be for a free consult, free trials, free webinars, where people are willing to exchange their information on your website.
How does call to action work?
- Traffic comes to your website
- Visitor views the call to action of a free offer
- By clicking on the call to action, the visitor will be redirected to a landing page where he will fill out the details such as contact number and email ids
Most of the content bloggers will publish calls to action at the end of the blog. This is a way to convert the traffic on your website to leads. Amazon sellers can easily sell on Amazon through this traffic conversion.
- Lead the industry from the front.
Regardless of how small your business is, blogging is the best way to establish trust in the industry. By providing valuable content and sharing your expertise through a blog, expert information, including evergreen topics such as how to use paytm, and different articles that genuinely help the audience, you become a leader!
Your blogs will be the ‘go to’ place to get to know things for your audience. There is no other happiness than your audience having faith and trust in you. In this way, you provide value to your readers.
- Development of relationships with the customers/audience.
Business blogs tend to answer queries and questions of the audience. So if you are consistently shooting out blogs with latest updates, the audience will develop a sense of authority for you. Blogging is an awesome way for all the Amazon Sellers and all the other sellers of different marketplaces, to increase their reach to the common audience.
Customer engaging blogs are extremely valued and are an important element for online branding as well as marketing. Blogging is the best way to engage the audience and connect with them instantly. The high quality content that you provide, It builds trust with your target audience.
Blogging allows you to share your personal business experiences, which will attract an audience. Bloggers spread a sense of authority, corporate standards and vision of your business.
- Amazing Boost to Search Engine Optimization.
When you provide new and fresh business blogs at a consistent rate, search engines would put forward your blogs. You give Google new content to index, with all the important keywords, which will increase your visibility in the search engine result pages.
If other websites start linking your articles, it will be an additional bonus! As search engines consider these linkings as an endorsement.
- Sharing of your blogs.
When people read blogs and like them, most of the time they do share these blogs on Twitter, LinkedIn or other social media platforms. So, it will work as a marketing tactic without any cost! Blogging alone makes so much sense. With minimal effort and money, you can create value. This opportunity should not be missed by the small business and startups.
Mohit is an ECommerce Enthusiast and Owner of MohitECommerce. He is Working With Many Vendors in Different Categories of Products Across Various Marketplaces. He is Very Good at Amazon Seller Training, Amazon FBA, Amazon Seller Registration, Amazon Brand Registry, Amazon Account Suspended (Making Plan of Action). He Likes To Help All Type of Businesses Mainly Small and Medium Businesses Which are eager to Step in Online Business.