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How to SEO Your YouTube Video

Did you know Youtube is the second most popular search engine, right behind Google? That Youtube gets around 92 billion views each month? And that 400 minutes of video gets uploaded every minute?

These numbers are just a few reasons why YouTube is an absolute powerhouse for SEO and digital marketing, if used right.

How to SEO Your YouTube Video

Like with written content, videos can be optimized to maximise the organic traffic you bring in. But there’s more to it than simply uploading a video. To help, we’ve thrown together our top 3 must-have’s to lift your video in the Youtube ranks….

  1. Keywords

As per recent post from SEO Shark agency it’s important to do your research before you upload. This is the process of finding commonly searched words and phrases. Doing this will make it all the more likely your video will match the search queries of the millions of people browsing YouTube everyday. Chances are, someone’s looking up your keywords right now!

Generate a list of potentials then identify your best option – low-competition keywords are best so your video doesn’t get lost in the sea of search results.

Keywords can be inserted into the upload in various ways:

  • In the title of the video – one of the most important aspects as this gives users a clear idea of what your video will be about.
  • Video description – if keywords that are searched match those in the first two lines of your video’s description, you’re really increasing your chances of ranking higher.
  • File name – steer away from generic
  • Captions
  • Tags

Having keywords that match what’s going on in your video, and the YouTube SEO algorithm will help you climb the ranks, and make for…

 2. User-friendly content

As you can see, many of the rules of written SEO content also apply to videos. The same goes for developing content that’s not only interesting and educational to users but easy to navigate and understand.

This includes an easy to use interface and optimizing your video for mobile devices. Since so many of us access the web on the go, it’s important for your video to be adaptive to portable devices. After all, we don’t like lagging videos, nor cases of the dimensions being thrown off by orientations on these devices.

 3. Keep viewers watching

YouTube’s ultimate goal is to keep people on the site as long as possible. That’s why it values longer watch times and longer audience retention. You may finding YouTube preferring a 10-minute clip over a 2-minute, as this means 5 times the number of watch minutes. A great analytic tool on the site lets you see audience retention scores – how long people are spending watching your video.

Now, getting people to click on your video and getting them to stick out most of the clip are two different stories. Did you know one 5th of viewers click away from a video within the first 10 seconds? At this point they wonder why they are even watching the video in the first place and if it’s worth valuable minutes of their time.

Keep viewers watching with these steps…

  1. You have just 10 seconds to give them a good reason to stay. This could be a good laugh, something dramatic and intriguing, or the prospect of learning something useful and relevant. 
  2. Once you’ve told them what they’ll get out of your video, you may choose to say something like “if you want to know how to x, stick around to the end of this video”
  3. Then, it’s important to keep them entertained with music, photos, film, illustrations, and humour.
  4. Make sure you deliver on educating your viewers. Provide quality facts on the subject area so they can walk away with genuine knowledge about their search query.

SO, use these tips to keep viewers on YouTube for longer and you’ll definitely find your video in a more favourable spot in the results.

 

 

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