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Why Your Business Need To Be On Social Media For International Trade Opportunities

Social media use is ever-increasing, with an article from Forbes reporting that with a staggering 2 billion people using platforms such as Facebook and YouTube, a company with a social media presence is only going to gain from it. These many platforms that have come into existence with just about any imaginable way to engage with people use social media as a global megaphone for their product. 

A social media presence is crucial to the marketing of any company, and more and more, people use social media to search for info about products before they make any purchase decisions. A successful company is one who has an established social media presence and makes use of it to promote their business and publicize new product releases and deals. 

Integrating social media platforms to productivity tools would provide better results in international trade. If you are doing an international trade business then It is always advisable to you to utilize store management software or logistics software. These tools provide greater productivity in the business.

Marketing requires a business to go all out. A business needs customers at any cost to grow, thus the business should be open to targeting the audience, anywhere and everywhere.

This is the age of social media. A few days ago, my mother, who doesn’t even know how to mute TV(as she is not good with technology), asked me to order the dress that she saw on Facebook. I was utterly shocked!

She must have liked some dresses and thus she was getting that ad.

That day I understood how powerful social media marketing is. If you can sell the dress to a 50-year-old woman who is sitting in her home, that’s the reach all the businesses should have.

Of all adults with internet access, 71% use social media.

This means most of your current, as well as potential customers, are probably on social media, so that odds are in your favour as you would be marketing in a place that is full of customers. However, customers would be on different platforms, thus if you are looking forward to social media marketing, create an account on most of the popular platforms to expand your reach.

The world is becoming more globalized and interconnected through technological advances. As a result, businesses must reach new audiences in order to grow and thrive in such an environment. This is where social media marketing becomes an invaluable tool for international businesses. There are many benefits to using social media when marketing your company internationally. 

Social media is an excellent way to generate online brand awareness, build brand loyalty, and create a buzz about your business in a timely and relevant way. Some relevant and popular social media networks for business in the international space are LinkedIn, Twitter, and Facebook. These three networks can help generate sales leads and encourage customers to buy your product.

While preparing your social media marketing you will be managing multiple projects by working together as there are various social media platforms out there. Do consider the fact that Facebook is still the most widely used social media platform, therefore you should first create your business’s social media account there.

Using social media is necessary for most modern businesses, so there are numerous reasons why every business should use social media. One of the most important reasons is that it allows the company to connect with customers on a personal level. This can provide them with invaluable feedback on products, updates on products, and on the business overall. Social media is also a great tool for marketing. 

On social media, it is possible to connect with more potential customers. Furthermore, social media is a way to strengthen brand loyalty. It can give followers a better understanding of what your company stands for. It is also an easy way to share company history. Facts like this improve the company’s credibility in the eyes of potential customers.

The work of a social media account managing includes:

  1. Measuring ROI
  2. Designing a social media strategy
  3. Getting followers
  4. Dipping organic reach
  5. Increasing audience engagement
  6. Managing numerous social media networks and the audience
  7. Analyzing social media performance

Therefore, managing the social media account is not an easy task, however, it is the key to get unlimited leads and so, having a social media account is essential for all the businesses. You could utilize communication tools for social media communication channels. These tools provide better productivity in workplaces.

There are a variety of ways to show international clients that your company is serious about international business, some ways are more technologically advanced than others. One way is to create a blog post or video that explains how social media can be used for international business.

There is no specific type of business that should use social media and another that should not, as in this modern time, all the businesses should use social media to benefit from this global platform.

Social media platforms are continually changing and new platforms are emerging with the release of new technology. These platforms are important because they allow users to connect and interact with one another on a global scale. These platforms allow for discussion and focus on a wide range of topics. There is no limit to what you can find on these platforms and find out what is happening in the world and what other people are talking about.

A social media strategy is a set of guidelines set up as a roadmap to help you as a brand navigate the social media landscape. Successful social media strategies typically focus on a few core ideas. 

1) Commit to a plan. Be clear about your objectives and what you want to accomplish. 

2) Consider the audience. Devise a plan to target a specific demographic with a desired goal in mind. 

3) Know yourself: Knowing who you are as a company gives you an advantage when you’re answering questions about what you stand for. 

4) Plan your day. Map out a social media plan to optimize time and keep social media from taking over your life.

In this article, we will look at why your business needs to be on social media for international trade opportunities: 

  1. It facilitates export lead generation:

As of all the other social media platforms, Twitter has been the best-led generation tool, if used correctly. Twitter has been a platform of controversy, and therefore many people use the platform, and so you will have a really large audience that you can target.

As there are so many people on Twitter and the tweets are based on the hashtags that you use, you can find the hashtags related to your business and then you can start tweeting with those hashtags.

However, as you are going to work internationally, you will have to consider other sites too, as Twitter is banned in China. You will have to first select the country that you wish to target, and then you have to select the platform that is most used in that country.

You should also consider sending the messages in the native language of the country that you target. This will make it easy for others to understand your requirements and your products and therefore this will be profitable for you.

  1. To turn your lead into a prospect:

On average, a person will visit your page 7-8 times before engaging with you, and if there is no new content on the page, visiting, again and again, will show them no changes and therefore this might have a negative impact.

Therefore it is very essential that you upload something daily. It can be a photo, a video, or a blog, anything will work till it is related to your industry.

When you upload your products or anything on social media, it creates engaging content, and you will be daily providing your potential clients with a unique experience, and therefore this increases the chances of them contacting you.

Moreover, you should also consider geographic locations if you want to go with a different account for each country, as there are differences in language and religion, and the same content and language will not work everywhere.

If you have a team of 8-10 people for social media marketing, you can have a different account for different countries, and if the team is small, then managing so many accounts can be a really tough task, moreover, it is not possible for a small team to know the language and various other things for each country.

You can always consider hiring a social media marketing agency to handle your social media marketing so that you can focus on more important tasks. It will be more effective as you are leaving the task in the hands of professionals. Social media marketing agencies can be a good option for both small-scale industries and big organizations. Social Media is definitely a game-changer in order to Expand your international trade business.

  1. Use question-based conversation:

Are you a part of any Facebook group? There are various Facebook groups of different things, and the marketing on these groups is question-based only.

For example, there is a LifeTime Deal software page, and the company that I used to work on was going to launch a Lifetime deal to expand its reach in other countries, and the best way to infiltrate in foreign countries is to offer people a LifeTime Deal.

Now, on the LTD pages, you cannot join and directly promote your product. If you do so, you will be removed from the Facebook group and your post will be removed by the admin, and therefore you have to come up with indirect ways to promote your product.

So in our case, one member of our team joined the page and asked the question “If there is any good LTD running right now”, and then another member commented after some hours about our product. Therefore we were able to promote our product on a page where people are looking for LTDs.

Facebook and Instagram has made international trade easy for most businesses around the world. These social media platforms have huge potential to get your business more reach and thus convert more customers.

International trade businesses never have to ignore the power of social media. The opportunities are really humongous and you will definitely reach more businesses around the globe.

  1. Qualify your leads:

You can use social media platforms to qualify your lead by asking them a few questions, and if they are as per the answers that you want, you can qualify them.

First, you should ask them two important questions, and if the answers are desirable, you can ask for more direct contact information. For instance, if your company sells specialized air filters to bioscience companies needing a sterile environment then the two qualifying questions are: 1) is this company a bioscience company, and 2) do they need a sterile laboratory for product development and production?

After this, you can directly pitch your product or you can ask for their contact details or for a remote meeting.

Social Media and the World of International Business Social media is a powerful marketing and networking tool. It can help you expand your reach and gain more access to potential customers and contacts. The use of social media has exploded in popularity in recent years and it is now considered a necessary tool for building and maintaining an international business. 

Social media is undoubtedly one of the best ways to promote your products and services to a global audience. It can connect you with potential customers and partners on the other side of the world. Tools such as Twitter and Facebook can be used for customer service and feedback, as well as content marketing and product promotion. You can also use social media to find and build relationships with key people in different countries outside your home country.

It is good If you could use a project management tool like SmartTask which is a good Asana Alternative solution for managing different projects and tasks at the same time.


All the above-mentioned points showcase why your business needs to be on social media for international trade opportunities. Social media has become a part of our daily life. For most users, surfing social media sites is the first thing they do in the morning.  Therefore for marketing, social media marketing is not an option anymore, but it is absolutely necessary. To get more leads and to get more clients, social media has now become a necessity for your business. 


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What Are The Top Marketing Plugins That Every WordPress Site Needs


Marketing is a difficult and ethical process that can make or break your business. The most effective marketing strategy techniques are multi-channel.
They rely on search engine optimization (SEO), social media marketing, email marketing. Product description, presentation, and video through the WooCommerce product video plugin to guide and inform customers on the sales journey.

The amount of marketing skills required to compete effectively in all of these ways is amazing. As a result, most WordPress website owners have difficulty finding marketing blocks to promote their offerings effectively.

The good news is that the WordPress ecosystem is full of plugins that can help. Fortunately, this is also bad news. Finally, I read that more than 2,100 vendors were listed in the WordPress Plugins folder.

What Are The Top Marketing Plugins That Every WordPress Site Needs

But, unfortunately, it did not include tons of coin plugins available in business books like CodeCanyon and was sold directly by add-on developers.
For WordPress time management, finding the right marketing plugins can sometimes seem like trying to find a needle in a wild collection.

That’s why I’ve put together a list of the top eight blockchains that any WordPress website needs. These plugins are useful tools that all website administrators need.
Use these plugins to make sure that your WordPress website is optimized for marketing and that all the marketing resources you spend give you the best possible investment.

1. WPForms

Every website needs a contact form because it makes it easier for visitors to contact you. WPForms is the most used link for WordPress.
This website drag and drop builder makes it easy to create contact forms, email order forms, form order forms, payments, samples, polls, and any other website with just a few clicks.
WPForms integrated with all popular marketing and paid funds so that you can create effective forms in less than 5 minutes.
It’s packed with powerful features not found in other built-in forms, such as discussion forums, landing pages, user search methods, banned forms, geolocation search, easy GDPR, customizable WordPress subscription and login forms, and more.
If you’re looking to expand your company, we recommend purchasing the Pro version because it includes all the powerful features needed to attract leads. Use this WPForms coupon to get 50% off your purchase.

2. MonsterInsights

MonsterInsights is the best Google Analytics plugin for WordPress. This allows you to seamlessly link your site to Google Analytics so you can see exactly how people find and use your site.
The best thing is to show you all the important statistics that are important in your WordPress dashboard.
You can improve your online presence to increase traffic, subscribers, and profits. We have detailed instructions on how to install Google Analytics on WordPress, how to use Google Analytics to be able to track ecommerce, and how to analyze user usage.
MonsterInsights has a free version, but the real power only unlocks when upgrading to the premium version.

3. Yoast SEO

Everyone needs their position in a high ranking in search engines. But SEO is hard, right?
Well, sometimes it can be sure like this. But with the Yoast SEO plugin, on-page SEO efforts are a breeze.
This powerful tool allows you to select a keyword and then customize your page around it. Using easy-to-navigate and traffic lights will also help break down SEO and provide tips for improving your page.
Not surprisingly, Yoast SEO is one of the most popular WordPress plugins available. However, a special feature offers additional features and allows you to customize your page with up to five keywords. Alternatively, you can set all of these features in the default mode.
Make sure you set up Yoast SEO today and start optimizing your pages and posts to improve your page rank online.

4. Google XML Sitemap

Simple websites for search engines like Google can index your site, ensuring that they don’t miss out on relevant content on your WordPress site. Google’s XML Sitemaps are probably the best XML Sitemap plugin available.
Install, activate, and pause while creating a comprehensive sitemap for you. Best of all, it is well designed and does not slow down your site.

5. All in One Schema Rich Snippets

SEO is fiercely competitive. That’s why you need to research all the benefits you can get from getting more people to click on your search results.
One trick that can upset the balance for you is to use keywords to increase the visibility of your test lists, and one great addition you can use is all rich content in one plan.
The richness of the text is a form of symbolic analysis. This will help search engines better understand the content of your WordPress pages and posts. In addition, search engines like Google use this information to add other items. For example, include great reviews, product pricing information, and more in your inventory.

6. OptinMonster

OptinMonster is the most popular score conversion software on the market. This allows you to turn online senders into registered emails and customers.
This WordPress plugin and application will help you quickly improve your orders and email purchases.
To get people’s attention, you can use hundreds of advanced templates to create WordPress pop-ups, slide shows, billboards, spinning wheel, and full-screen welcome mats.
All login forms or template templates can be easily customized using their drag and drop creator.
This is a great solution for bloggers, business sites, and e-business websites. However, if you want to make more money from your consulting website, you need OptinMonster.

7. WP Mail SMTP

WordPress uses the PHP email function to send emails. The problem is that either the WordPress hosting company does not have a feature that looks good or is blocking it to prevent abuse.
This means that you and your users will not be able to receive important email notifications from your WordPress website.
WP Mail SMTP solves this problem by sending WordPress emails through the direct SMTP mail service. For more information, see our article on how to improve email delivery in WordPress.

8. Redirection

Since we’re talking about essential WordPress plugins, we can’t skip the Guide. WordPress Manager. A redirect allows you to set up 301 links to your site and then store a complete database of clicks. You can also use it to check for broken URLs on your site.
We all know a lot of Google (and other search engines) hate bad user experience. A 404 or fold page helps with everything. But you can’t manually check every post or page on your website, especially if you have hundreds of posts.
An easy to install plugin will show you a list of 404 pages, and all you have to do is enter the URL you want the plugin to redirect the visitor to.

The Art of Creating Winning Video Content for Social Media: All You Need To Know


You already know that social networking is one of the most effective forms of marketing. You already know that video content grabs the attention of your prospects as they search for your news and satisfy those annoying algorithms. But how do you create a decent social media video with a tight marketing budget?

This guide explores why video is vital, some ways to create cheap video content without prior production skills, some best practices, and some best platforms. This guide is primarily intended for small businesses and nonprofits. However, the information is important (and necessary) for any person or organization with a fixed social media budget.

The Art of Creating Winning Video Content for Social Media: All You Need To Know

What Does It Take to Create Video Content That Works?

Many marketers and bloggers find themselves in a situation where, despite many good video production ideas, they cannot provide quality video content. This is because they do not have a clear plan of action and do not know what to do and when. If you’ve never produced social media video content, the following algorithm is helpful for you. Follow this template when working on social media videos.

  • Choose a video idea;
  • Platform selection;
  • Preparation for shooting: preparation of scenario, selection of firing equipment, calculation of costs;
  • Visual production;
  • Post-production: working with movies already filmed: editing, tuning, applying special effects, choosing background music, etc .;
  • Video advertising.

You mustn’t overlook any of the above. Otherwise, you run the risk of creating a low-quality video behind no message of the content.

5 Tips for Creating Effective Videos

Video posts on social networks are getting shorter and shorter. Less sound and more graphic elements. Here are some simple tips for using social media videos to create different types of video content:


  • Marketing Analytics


Perform market analysis. Know who and why you are creating the video posts you want to show in your clips. For example, consider the technical characteristics of videos from different online platforms: YouTube videos are usually longer and more enjoyable, while Facebook videos are shorter and more fun.


  • Focus on Content


Your video should say something valuable to the viewer and have informative value. Why else would people see it? You can post videos on your WordPress site and engage content to get a higher rank in SERPs. Along with that, you can integrate the WordPress FAQ plugin to answer the questions related to your content and services. The primary thing for engagement and organic reach is your content.  


  • Make Intro Interesting Enough 


Both Facebook and Instagram offer automatic video playback while watching a stream. So remember the three-second rule: you need to get interested in the user of your video right away. Start with the important or at least the exciting things.


  • Add Some Animation 


Infographics and animations help visualize information on the most complex topics. However, unlike infographics, the animation is fun and entertaining.


  • Don’t Worry About Sound 


Media giants such as Mic, LittleThings, and PopSugar report that around 85% of their video content is viewed with muted. You can do the trick with video subtitles.

If you follow the tips for creating compelling videos, you can get better results with less effort and expense. Let’s dive into the specs and requirements of the most popular social media platforms, so you know how to record video for a particular platform.

Social Media Video: Best Practices for Each Platform

  1. Facebook Video is Fun, Emotional, and Highly Shareable

Think back to when you last shared a video on Facebook. What is the overall impression of the video? Was there any specific reason why you shared it? Consider sharing first as you plan and create a Facebook video to watch the story you want to tell.

Facebook also gives brands and marketers incredible opportunities for granular video targeting of leads. Metrics like personal interests, location, website visitors, etc., are available as goals.

And let’s not forget that now is the time to start creating your Facebook content. In recent months, Facebook has begun to emphasize video content in its news algorithm, which means more organic reach and growth for marketers.

  1. YouTube Remains the World’s Largest Video Search Engine

YouTube processes over 3 billion searches a month and is the second largest search engine on the Internet after Google. This makes sense as Google owns it.

By uploading and optimizing social media videos on YouTube, you can easily embed videos on your website, creating recognizable content on Google and other search engines. Create videos that add value to your audience and customize them with subtitles, tags, and descriptions that make them searchable.

  1. Instagram Video is Captivating, Thoughtful, and Inspiring

The recently launched Instagram Stories and their long video app IGTV have become Instagram’s new leading player on social media. Brands and marketers are looking for a new feature, experimenting with it, and looking for ways to stay visible to users.

Instagram stories allow you to upload videos within 24 hours of adding your phone. Everything you create on your computer and send to your phone is considered compliant.

  1. Twitter Video is Quick, Personal, and Entertaining

Twitter is the silent hero when it comes to social video content. While everyone is talking about Snapchat, Facebook, and YouTube, Twitter is updating its video platform with brand new options for posting videos on Twitter.

Social media marketers know that Twitter is a unique and fun platform if you take the time to communicate. There is so much content here that the only way to win on Twitter is to dive into this one-on-one relationship. Create your own Twitter content and take extra time to follow authentically.

Concluding Remarks

It is much easier to create high-quality video content when you have professional tools on hand. They do all the magic for you – decide what you’re hoping for and enjoy the result. Working on high-quality video content takes a lot of time and effort. The above services make video marketing easier for you. Spend more time developing creative ideas for your publications instead of getting your hands dirty in your regular production activities.

Will a bad blog hurt the rest of my website?

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Will a bad blog hurt the rest of my website?

Blog And Website – Similarities And Differences

Not surprisingly, some people don’t know what’s the differences and similarities between a blog and a website. However, some tend to think that they are the same because of some similarities. How similar they are, we assure you that after reading this you have the clarity of concepts.

Of course, you can use them for similar purposes like business, sales generation, digital marketing, etc. However, the rest of the blog and website is slightly different. In this article, we are going to explain the difference between blogs and websites and end this conflict once and for all.

Blog And Website - Similarities And Differences

What is a Blog?

A blog is a type of website that presents content in reverse chronological order (newer content appears first). Blog content usually consists of posts or “blog posts”. Typical websites are static, their content is organized on a page-by-page basis, and is not frequently updated. So far, the blog is dynamic and is usually updated quite often. Some bloggers publish several new articles every day.

Aptly, named Blogger was started in 1999 and was later taken over by Google. Blogger was the first true blogging platform, making it the de facto first choice in the early days of blogging.

However, when WordPress launched in 2003, the blogging rules were completely changed. Because of its use, this open-source software is the first blogging software that allows users and developers to manipulate the code, which makes the website completely trustworthy. Incredibly, over 30% of the internet today is powered by WordPress.

History of Blogs

Blogs date back to online diaries and magazines in the mid-1990s. At that time, Internet users already had personal websites where they regularly posted updates on their personal lives, thoughts, and comments on social networks. The term “magazine” was first used in the late 1990s, later it became “magazine”, then “Weblog” and finally just “blog”.

As the number of such websites increases, several tools have emerged that have made it easier for users to create blogs and blogs. These tools have helped popularize blogging and make the technology available to non-technical users.

In 1999, he started the popular blogging site Blogger.com, which Google later acquired in February 2003. In the same year, WordPress released its first version as a blogging platform in May 2003. WordPress is the most popular blogging platform in the world today. … operates over 30% of all websites.

What is a Website?

For example, if you open Chrome or Safari and enter any web address, the site takes you to a website. By browsing anywhere with a web browser, you can reach any website. This means that Google has a website like Facebook and YouTube.

Websites are identified by their domain names – web addresses. As you can see, the address of this website is website.com. The Facebook address is facebook.com and so on. Well, what’s the difference between a blog and a website?

How did Websites Begin?

Websites have been around for over 25 years and have made significant strides since they were invented. It all started in 1991 when CERN’s first fully text-based website was launched. Only HTML <table> tags were used as little was done at this point.

Online marketplaces like Amazon were founded in 1994. This has shaped the future of eCommerce websites. Likewise, the launch of Google in 1998 marked a revolution in website history. Online transactions have become more convenient since PayPal launched in 2000. Now the internet and websites look the same as they do today.

Later, in 2003, WordPress took over the blogging industry and many blogs appeared on the Internet. Since then, many commercial websites have been seen even since the early days of the websites themselves. They have advertised their business very effectively and this practice has been going on for decades with huge innovations by website developers. Multiple plugins are developed to smoothen the process of navigation ,WooCommerce private store is one of the example.


The line between blog and website is thin, but there are things that only blogs do and some that only websites do. Let’s discuss some important differences.

Blogs Encourage Conversation

The purpose of the blog is to connect with the user. The content is written in such a way that the reader and the author are connected. That’s why blogs have a commenting system. If you’re reading something on the web and you see the option to leave a comment at the bottom of the page, you’re probably reading a blog.

You can write guide about using certain plugins like WooCommerce stock manager how to integrate on your store to manage your products well. You can give the detailed description of how to use products for better results. Blogs will give you the freedom to connect with your potential consumer.

Blogs Have More Content Than A Website

Since the purpose of a blog is to publish content, you will find a lot more content on blogs than on websites. A business website might have few pages with little content, but you will rarely find a blog with little content. Blogs also organize content in many ways. Some blogs group content into categories and others use tags. Websites don’t benefit from categorization because they don’t have a lot of content.

Blogs Can Be Run By A Single Person

Blogs are a means of human expression. Only the content and the reader read, the rest is secondary. One person can easily manage the blog load. Most personal blogs are managed by one person. The purpose of a website is business and one person rarely runs a business. The company’s website employs several people and is managed in the same way.


When the Internet was young, the line between a blog and a website was clearly defined. Today, this line has been shortened and closed. Nowadays, a company that sells products through a website can blog on its website.

A person who writes on a topic in their blog can also sell courses online through a website. A news website may have a commenting system to attract readers. In a personal travel blog, you can link to a partner’s product to earn money. This raises some questions. 

  • What do you call a website with a blog?
  • What do you call a blog website with similar features?
  • What do you call a business blog?
  • What do you call a site that you know the people who run that site?

There is no right answer to these questions. To differentiate between a blog and a website we need to understand the intent of the owner.

The main difference is limited to the sources of revenue for the blog and website. Although blogs offer more revenue opportunities, the amount that multiple websites earn from them can be almost the same. Since both can earn about the same income in their way, you can choose which of the two you want.


Blog And Website – Similarities And Differences

Top 10 SEO Myths Everyone Should Know About

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SEO Techniques

Sotiris  —  October 14, 2020 — Leave a comment

Get In On The Action! Join the 30 Day Blogging Challenge!

Search Engine Optimization is simply the process of increasing the amount and quality of website traffic generated by a website to a specific web page. SEO focuses solely on generating traffic instead of pay per click (PPC) traffic or both. SEO attempts to increase your ranking for a specific keyword or phrase that you are trying to rank for.

SEOThe best search engine optimization practices are known as organic, meaning they do not include any PPC advertisements. Organic SEO involves content that has relevance to your specific niche. This helps to increase your chances of getting more traffic and converting it into sales. Organic SEO techniques are usually focused on specific keywords that people are searching for and they can also be used to increase your page rank.

Another SEO technique is called link building. This is an SEO campaign where you create links back to your website from other websites that contain relevant content. Links are one of the most effective SEO tactics because they help to get more organic search engine traffic. You may also see it referred to as reciprocal linking.

Search engine marketing is a huge industry. Millions of dollars are spent each year by companies looking to increase their page rank and increase their traffic to their web pages. This industry also employs millions of people. There are many different methods of SEO but SEO has evolved into a highly competitive field. Some of the most popular methods include link building, article marketing, social bookmarking, and directory submissions.

Many companies spend millions of dollars each year on search engine optimization techniques but many times these techniques fail to produce results. Search engines continue to become more advanced and their algorithms continue to change. Also, there are thousands upon thousands of sites competing for each of the search engines’ limited keywords. So it becomes very important to stay on top of all these changes.

These are some of the most popular search engine optimization techniques that are used to rank websites on the Internet. However, each technique has its own strengths and weaknesses and each one can be used to increase the page rank and to increase the amount of traffic to your site.

You need to understand that search engines will never change. They continue to provide free service to everyone who uses their services. You must not rely on one technique alone to get your site to rank on the search engines.

SEO should be a long-term process. If you want to achieve success in the business of search engine optimization then you need to constantly work on improving your techniques and constantly improve your site and the quality of the articles that you publish. If you don’t have a constant source of traffic then you won’t get the results that you are after.

Get In On The Action! Join the 30 Day Blogging Challenge!


How to write a successful blog that also promotes your business


A blog is an informational webpage that exhibits information. Earlier it was used to share personal experience and was more of a personal memorandum. But with time, it came to light how effectively any information can be conveyed using blogs. So this is how business blogging was actually introduced.


People use blogs to promote business and to connect with the audience and strengthen brand name. Business blogging is the most lucrative way to promote business. If done in the right manner, it will drive traffic to your website and reach out to a larger audience which will help you establish online visibility.


It also increases your sales and helps you to accomplish an identity in your domain. It is said that if you think of anything as hard or unachievable, it will become harder for you. Blogging is also similar, it is not as hard as you think.


Those who have established online business or those who are looking forward to starting one, they need to go through the GST registration process as GST is mandatory to start an online business. So if you want to start an online store of yours and add blogs to represent your profile, GST is mandated.

You must also check for good business names with Business name generators. As an Individual business owner or an entrepreneur, you can be easily identified with your brand name. Branding plays an important role in your blogging journey. It should be done keeping various factors in mind.


Small and medium-sized businesses often do not find the time or lack in terms of ideas for standard blog writing. This article will help in writing an effective and gaining skill in blogging. So let’s get started on this venture of blogging.



  • Write for your audience



Why do people read blogs? The answer is very simple – to solve their queries. So the blog you write is for your audience and not for you. Think from the audience’s point of view. Is your blog solving their queries? Your main aim should be to provide sufficient information the audience is looking for. So your blog must be informative as well as engaging. Think about what the customers actually want and give them that. And don’t be nervous to share what you know.


Think of yourself as a narrator and as an audience. Think about how much value you can offer through your blog. After finishing the blog, read it once from the audience’s perspective.



  • Set strategies



What lacks for those who are unable to create quality blogs? The common reasons are lack of time and quality content. If you also have the same reasons, you can overcome this with a little bit of management and planning. Depending on your domain, you can create strategic plans and topics which are most frequently discussed among the audience.  Start the planning at the beginning of the month deciding the topics, word count, and target to achieve at the end of every week.


Let’s say if you are an eCommerce consultant then Paytm kyc online can be your topic of blogging, you can plan out on evergreen topics as this.


Plan out the content by keeping below points in mind:

  • Word Count: Decide the word count of the blog. 
  • Key points: Begin with creating subtitles, the subtitles should be compelling, through which users might become curious to read further. After creating the key points or subtitles, decide the word count of each subtitle. 
  • Statistics: Try to Include stats to convince the audience. The status shows reality which really helps to convey the message.
  • Keywords: Try to think from the point of view of the customer, what keywords one might search? With the help of analytics tools, get insights into which keywords are customer searching through which your article comes in the top list of the search results.
  • ETA: Always always always have an ETA. You need to decide how many hours, days you are gonna need to complete the article. This will really increase productivity.


Google Adwords is a tool that helps in identifying keywords that people use to search. So once the keyword is identified, you can use it as your title, through which more traffic can be driven. 



  • Create engaging content with a good title



The title of the blog impacts how it is found in the search results. Before diving into the article, the users look at the title. The title should be compelling which would drive the audience to read it further. So, you cannot overlook the title, it has to be the top priority.


To establish an authority in your industry, you must provide valuable content to the audience. Sharing the knowledge that you have will also encourage the readers to visit back on your blogs, it could even convert them into potential customers. Content is the key to drive an audience to visit your website. Content provides insights into your work, so you cannot be sluggish to represent yourself with not so quality content. 


Let’s say you are going to write a blog about GST state code list, understand what the audience is expecting. You can add subtitles such as What is the GST code list? What are the need for it and other valid topics which the audience usually searches for? Highlight the keywords and key points by making them bold. Decide the number of words to be added in a particular subtopic, so that it is easier to measure the total word count.


So, you need to prove yourself to the audience that you are the one who can provide concrete services or solve their problems. Perhaps content is the key to connect with the audience. 



  • Graphic content



With the content, try to include images and graphs. They also have huge impacts in SEO. Include graphs, gifs, and videos to convey the objective in a powerful way. So including these visuals will instantly convey the purpose of your blog. Always try to create your own images rather than using the ones available online.



  • Let your blog be Shareable



Provide functionality to share your blog on social channels such as Facebook, Whatsapp, Instagram and others. This can be done by providing attractive icons. It will increase the traffic on your website. So this will make it easier for the customers to share your blogs.



  • Interact with your customers



Leave a comment section at the end of each blog. It is not necessary that all the readers might always leave a comment but some definitely will. Respond to those comments in a polite manner. If any comment is harsh or uncivil, reply in a polite manner. Try to maintain a standard with your comments.


You may get suggestions, appreciation, rude comments but take this in a positive way. Through these comments, you can actually know what people think about your blog.



  • Track performance of your blog



It is very important to note the progress and performance of your blog.  Various tools are available to measure this, but Google Analytics is very popular. Also, it is available for free. It provides insights that help you analyze the audience on your website. It mainly tracks and reports traffic on websites.


It manifests the type of audience and customer visiting your site, which pages do they visit, most viewed blog, least viewed blog, keywords used to search. So with so many details, you can improve.


What does Business Blogging mean?

Business blogging is all about marketing your business online to increase your business’s visibility online. Just like all the social media platforms, email marketing campaigns, a Business Blog is a marketing channel that facilitates business growth.

Whether you have an online business or planning to start an eCommerce business, blogging is the cheapest and creative way to market your business.

Business blogging is all about blogs that are about a specific subject related to your business.

So, through these blogs, you promote your business which in return help increase your sales.

Why Business Blogging?

To make your website a valuable asset and to generate leads, you need people to actually see it. It is a low-cost way to let people find you and to create new leads. For all the sellers of different marketplaces such as Shopclues seller, Flipkart seller, Paytm seller, Snapdeal seller business blogging is the best way to get new customers out there in the online pool of audience!

Benefits of Blogging

  1. Drive huge traffic on your website.

Undoubtedly, all of us want more website visitors. Question is HOW?

Think of how people can reach out to your website –

  1. They would simply search for what they are looking for in the search engine. And if fortunately, if you top the list there is a possibility that they might view your website.
  2. You could opt for various email campaigns by getting an email list and blasting emails to them and hope that they would click on the email and redirect to your website, which is pretty expensive!
  3. You could simply have subscribed for pay per click ads or other paid ads which is way too expensive for small business owners. If you are broke, then it is a possibility that you may lose these ads too!

So, looking at the above points Blogging is the best tactic to market your business! It is an inexpensive way to promote and market your business online.

While writing and publishing a post online, you get an opportunity to show up in the search engine, drive traffic and turn those into leads. The blog that you create online can be shared by people on other social network channels such as Twitter, Pinterest, LinkedIn, Facebook, etc. which will help your business to reach out to a newer audience to whom you are still unknown.

You are reinforcing your social reach with the blogs driving new customers to the website.

So, the first benefit of blogging helps to widen your audience.

blogging benefits

  1. Conversion of traffic into potential customers.

Now that you already have huge traffic by following the 1st benefit of blogging, it is show time to convert that traffic into leads!

Add a lead generating calls to action to each and every blog post of yours. Most of the time, it could be for a free consult, free trials, free webinars, where people are willing to exchange their information on your website.

How does call to action work?

  1. Traffic comes to your website
  2. Visitor views the call to action of a free offer
  3. By clicking on the call to action, the visitor will be redirected to a landing page where he will fill out the details such as contact number and email ids

Most of the content bloggers will publish calls to action at the end of the blog. This is a way to convert the traffic on your website to leads. Amazon sellers can easily sell on Amazon through this traffic conversion.

  1. Lead the industry from the front.

Regardless of how small your business is, blogging is the best way to establish trust in the industry. By providing valuable content and sharing your expertise through a blog, expert information, including evergreen topics such as how to use paytm, and different articles that genuinely help the audience, you become a leader!

Your blogs will be the ‘go to’ place to get to know things for your audience. There is no other happiness than your audience having faith and trust in you. In this way, you provide value to your readers.

  1. Development of relationships with the customers/audience.

Business blogs tend to answer queries and questions of the audience. So if you are consistently shooting out blogs with latest updates, the audience will develop a sense of authority for you. Blogging is an awesome way for all the Amazon Sellers and all the other sellers of different marketplaces, to increase their reach to the common audience.

Customer engaging blogs are extremely valued and are an important element for online branding as well as marketing. Blogging is the best way to engage the audience and connect with them instantly. The high quality content that you provide, It builds trust with your target audience.

Blogging allows you to share your personal business experiences, which will attract an audience. Bloggers spread a sense of authority, corporate standards and vision of your business.

  1. Amazing Boost to Search Engine Optimization.

When you provide new and fresh business blogs at a consistent rate, search engines would put forward your blogs. You give Google new content to index, with all the important keywords, which will increase your visibility in the search engine result pages.

If other websites start linking your articles, it will be an additional bonus! As search engines consider these linkings as an endorsement.

  1. Sharing of your blogs.

When people read blogs and like them, most of the time they do share these blogs on Twitter, LinkedIn or other social media platforms. So, it will work as a marketing tactic without any cost! Blogging alone makes so much sense. With minimal effort and money, you can create value. This opportunity should not be missed by the small business and startups.

Author Bio:This entry is a kind contribution from Mohit Sharma.

mohit sharma

Mohit is an ECommerce Enthusiast and Owner of MohitECommerce. He is Working With Many Vendors in Different Categories of Products Across Various Marketplaces. He is Very Good at Amazon Seller Training, Amazon FBA, Amazon Seller Registration, Amazon Brand Registry, Amazon Account Suspended (Making Plan of Action). He Likes To Help All Type of Businesses Mainly Small and Medium Businesses Which are eager to Step in Online Business.