Are You Building An App? What Is The Purpose?
I was talking to one of my friends the other day he told me he had bought some software to create an app. So after watching a few videos about it and getting confused as hell I asked him what the purpose of the App was.
The thing is right now all his sites are getting targeted optins on a regular basis. A few years ago I installed an optin form on the front pages of all his websites. The forms work perfectly on all devices as I have checked. Whether it’s a desktop PC an iMac, Macbook Pro,Ipad Samsung Phone or Android tablet they all look great.
Now if there was some kind of cool plan for some really cool things that this app may do it could be a great idea. But there isn’t and the way I saw it starting to make new pages for the app and remove the already converting front optin pages, would damage his business and the amount of customers that sign up for his services.
So if you really want to get involved in Apps make sure you know the purpose before you start creating it.Building an app if you don’t know what your purpose is could end up losing you a lot of business in the long run.
Especially if you already have a website that is already converting your prospects into buyers.
Remember just because you watched people o the apprentice create apps and it sounds cool, doesn’t mean it will help your business make more money, especially if not designed for a specific reason to meet those specifications.
Of course there are some apps out there that are amazing and I am sure there will be many more great apps in the future. Just always make sure to workout the benefits of your app and exactly how it works before trying to spend a fortune to buy or create one.
Feel free to post in the comments below what is your favourite app that you are using ow would recommend using regularly